Dek: And why a tubing mascara is worthy of all the hype—and your money

 

For most makeup wearers, mascara is an everyday staple, a non-negotiable that effectively elongates the lashes and opens up the eyes. However, finding the “ideal” mascara continues to remain a struggle for many. While a waterproof one could wreak havoc during the removal process, a traditional mascara may fail to provide the desired amount of length and volume. Enter: tubing mascaras—the beauty industry’s smartest innovation to make mascara application (and removal) user-friendly, and not dreadful. But, what exactly makes a tubing mascara stand out in terms of technology, formulation and wear? We cover all of that and more ahead. 

What is a tubing mascara?

A tubing mascara, much like the moniker suggests, coats each lash like a tube. The result? A well-distributed deposition of pigment that coats the lashes from the roots to the tips. Tubing mascaras are preferred as they deliver an intense length boost without causing clumps or flakes. Loved by professional makeup artists and beauty editors, tubing mascaras are a cut above the rest due to their unique formulation that features an oil-in-water emulsion, packed with polymers, the hero ingredient, and ditches standalone fibres that are typically used in mascaras.  

The Lunar Lift Waterproof Mascara goes the extra mile; it is enriched with skin-loving ingredients like shea butter, castor oil, jojoba seed oil and glycerin along with a complex of naturally-derived waxes to protect and soothe your eyes—and prevent triggering sensitivities of any kind. The clean mascara, featuring 95 per cent natural origin ingredients, is free of harmful irritants like phenoxyethanol, parabens, sodium lauryl sulfate (SLS), sodium lauryl ether sulfate SLES, phthalates and formaldehydes. The vegan mascara has been ophthalmologically tested and has makeup artist Sandhya Shekar’s stamp of approval. 

The pros and pros of using a tubing mascara 

We’ve already established a tubing mascara’s potential when it comes to even, opaque application. But the real magic of a tubing mascara unfolds after application, during the course of the wear, and then removal. The tubing technology, which equips the mascara to coat each lash instead of simply stacking pigments, also promises a long wear without clumping, flaking, smudging or running down—goodbye, raccoon eyes. Plus, it dries out quickly, allowing you to carry on with the rest of your makeup without worrying about product transfers. The Lunar Lift Waterproof Mascara doesn’t smudge or flake, and it won’t end up making your lashes stiff or crusty either [like typical waterproof mascaras], thanks to the moisturising ingredients it features.

Furthermore, according to studies, a regular mascara is linked to heavy breakage of your lashes—think about the tug-and-war-like situation you have to grapple with while taking off a mascara. A tubing mascara addresses that pain point efficiently. Taking off a tubing mascara is as easy as using warm water and your fingers, or you can use an oil-based cleanser or micellar water if you fancy—either way, it will come off easily (think of shedding strands), without jeopardising your eyes or causing any discomfort. 

The best part? A tubing mascara doubles as a waterproof mascara, by the nature of how it’s formulated, without requiring toxic ingredients or the struggles and potential eye risks that come along with the latter. 

The application & removal are equally facile 

To achieve fanned-out lashes, using the right application technique is just as important as using a great mascara. The Lunar Lift Waterproof Mascara will separate each lash, extend their length and define them for a voluminous, jet-black look—provided you apply the product correctly. 

Here’s a step-by-step guide on acing your mascara application:

1. Twist up the mascara wand and slide off the excess product glued to the wand 

2. Next, take the wand close to your upper lash line, and swipe up the mascara from the roots towards the tips—make sure to be gentle and patient at this stage

3. Given the mascara’s highly-buildable formula, it can go from looking natural to dramatic, based on how [much] you apply. For a fanned-out effect, apply a second coat; this time, sweep the mascara outwards and upwards. This will bestow the illusion of beautifully big eyes. PS: While building the mascara, you need to wait for the product to turn semi-dry before you add the next layer of mascara. 

4. Finally, give it just a few seconds to dry out completely

Now, after your mascara has lasted you all day long, it’s time for removal. Follow these easy steps to melt your mascara and take it off: Use lukewarm water to break down the tubing mascara, and gently sweep the product out of your lashes either by using your fingers or a cotton pad or a cleansing towel.