Why Us Image Why Us Image

At MOKAE, clean is more than a label — it’s a commitment.

Not a trend or a marketing line, but a promise to create formulas that are both safe and high-performing, without having to choose between the two. To us, clean isn’t only about what we leave out; it’s equally about what we mindfully put in. Every ingredient is purpose-driven, tested for safety, and selected for its skin-compatible performance, delivering the full clean beauty experience without ever compromising on results.

Why Us

Choosing safe makeup has long felt like a compromise. High performance often meant sacrificing safety, while clean products came with the cost of low efficacy.
At MOKAE, we aim to bridge that gap, delivering formulas that are rigorously safe yet uncompromising in performance. Here, you get the best of both worlds.

Our
Standards

Unlike many clean beauty brands on the market, our definition of clean aligns with EU-certified clean beauty certifications — the world’s most rigorous safety standards, which require brands to meet high standards of product safety, ingredient transparency, and ethical sourcing and sustainability.




This guarantees that every MOKAE formula is free from harmful ingredients and upheld to the highest level of regulatory integrity. We prioritise ingredient integrity and full transparency, so you always know what’s in your products and why.

Above all, our commitment is to your health while being safe for the environment, delivering formulas that nourish, protect, and perform.

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Formulated With Intention

Modern, conscious, and science-backed – every product at MOKAE is formulated with intention. We use sustainably sourced, natural-origin ingredients that are safe for both you and the environment, while leveraging cutting-edge research and development to ensure these ingredients deliver high-performance, luxurious formulas.

Formulated For India

Our formulations are thoughtfully crafted for Indian weather and work just as beautifully in high humidity and heat. Unlike many clean beauty products that fail to sustain in the Indian climate, we ensure performance never takes a backseat.

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THE BEAUTY BLACKLIST

INGREDIENTS YOU WON’T FIND US USING

ALUMINIUM POWDER AND SALTS

RESORCINOL

BENZOPHENONES AND RELATED COMPOUNDS

SYNTHETIC FRAGRANCES

RETINYL PALMITATE

BUTYLATED HYDROXYANISOLE (BHA)

BUTOXYETHANOL

SULFATES

BUTYLATED HYDROXYTOLUENE (BHT)

CYCLIC SILICONES

TALC

METHYL CELLOSOLVE

EDTA AND DERIVATIVES

TOLUENE

TRICLOSAN AND TRICLOCARBAN

ETHANOLAMINES

COAL TAR

2-METHOXYETHANOL

METHYLISOTHIAZOLINONE

POLYACRYLAMIDE

ACETONE AND ACRYLATES

MINERAL OIL AND DERIVATIVES

VINYL CHLORIDE

PFAS COMPOUNDS

CHEMICAL SUNSCREENS

PHTHALATES

PARABENS